Pinterest was first available for Facebook users to join so they could Pin/share different recipes, photos, clothes, quotes, etc. What’s new is Pinterest now has added a feature where business owners like yourself can create business accounts (rather than just personal accounts), and create boards related to your business that are separated from your business.
When you are posting to your boards, your boards should be organized and related to the community you are focusing on and to the services and products your business provides. Group together similar products, images, videos, etc. based on their content.
If you are conflicted on which board a pin should be in, it’s okay to put it on both. It might introduce a follower to a new board!
According to ComScore, “Pinterest has over 4 million users and is rapidly growing.” Also, “Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.”
If you want these users to buy your products, services, or become future clients of yours, you have to make your business Pinterest site easy to navigate.
Tips to remember:
Pinterest pins which include prices receive 36% more likes than those which do not (Source: Shopify)
Include #Hastags. It will help potential customers find your products
Include a link to your product page when you Pin a product/service. If you force a customer to search through your catalog, if they can’t find it fast, they might lose interest! Make it simple for them
Data from Google Ad Planner shows nearly 1.5 million unique users are visiting Pinterest daily.
With Pinterest having 4 million users, 1.5 million users visiting daily, you can gain many followers quickly if you are posting attention grabbing content. That doesn’t mean you have to follow every user that follows you. However, if someone posts something that is relative to your business and you think it is inspirational, or has some helpful advice, re-pin it. It will show those who follow you that community is important to your brand.
Want more people to share your pins? Consider having a contest!
You could advertise this contest on other Social Media sites with a link to your Pinterest page. If these users on other Social Media sites are not current Pinterest followers but have an account on Pinterest, they can start following you, plus participate in the contest. So it is a win-win situation. You gain a follower and they get to enter the contest at a chance to win a free product.
Create a pin of a product you are willing to give away. Keep tabs on who is pinning it and by a chosen date, choose a random winner and give them the product they have been sharing on their Pinterest page. Not only will you make someone really happy by giving them a free product to try, but you will get a lot of free advertising.
If the winner loves the product, they will share with their friends and family what they think about it which potentially can lead to more sales for you!
Here is a helpful tutorial from Pinterest on how to pin your favorite stuff the web via a YouTube video so that it shows up on your Pinterest business page.
Currently, Pinterest may not be as huge as Twitter or Facebook, but it is dramatically growing. Considering how many people use it and it is free to share aspects of your brand, it is a great tool to utilize.